
01 Background
Most companies run a patchwork of tools that don't talk to each other — a CRM here, a project tracker there, finance and HR in their own silos. B One took the opposite route: build every business capability on one engine, one identity and one mobile app, and run the company on it before ever putting it in front of a client.
02 The brief
Build a reusable AI layer that powers a full suite of business applications — CRM, Proposals, Project, Cockpit, Finance, HR, Marketing and the client portal — on one Microsoft identity, with agents, automation and business intelligence shared across all of them rather than rebuilt app by app.
03 The solution
SmartBrick™ — the engine underneath. Nine applications in production today, each a brick of a business capability, all sharing the same identity, the same data and the same AI layer. The engine we put in front of clients is the engine our own company runs on every day.

The engine
Our own company, on one engine.
SmartBrick is not a demo. It runs B One day to day — sales, delivery, finance, HR and client access — on one identity and one AI layer. That is why what we put in front of clients is already proven in production.
The pillars
One engine, every capability.
01
One engine, nine bricks.
Each application is a brick of a business capability, built on the same shared core. New capabilities snap onto the engine instead of starting from zero.
02
One identity, one mobile app.
A single Microsoft identity across every application, and one mobile app in your pocket. Sign in once; the whole suite follows your role and your rights.
03
AI inside, by default.
Agents, automation and business intelligence live in the engine, so every brick inherits them — scoring, generation and insight shared across the suite, not rebuilt app by app.
Scope of work

